Don 2 will be playing at some of the local cinemas, including several of the AMCs. As I've remarked before, for some reason there is a bigger market for Indian movies at the local theaters than Chinese movies, even though the populations are comparable in numbers? Part of the explanation can be found in the Bloomberg article linked below. Here's the trailer:
And some MVs:
(making)
That's the free market at work, right? It's not as if the whole cinema is taken up with Bollywood films, just a screen or two. And can't multiculturalism and ethnic diversity be reflected in the market and consumption of mass entertainment? I'd watch the movie for Priyanka Chopra. And the consumption of ethnic mass media isn't sufficient in itself to produce ethnic affiliation/identity, right?
But it can be a means for such.
Excel Movies and Reliance Entertainment and Reliance Entertainment
From 2008: Why Reliance Is Buying U.S. Cinemas
India's Reliance Entertainment has acquired more than 200 movie theaters in 28 U.S. cities in pursuit of global expat communities
Bodyguard
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