How many people make use of this service/app on their portable electronic devices? With the rise of dadta caps for cell phones, Amazon must rely on those who have wi-fi connection or a land-line connection to use Cloud Player? Currently Amazon has a program in which the purchase of certain albums ("Auto-Rip-eligible albums") is accompanied by the free addition of those songs in mp3 format to your Cloud Player library. (There is currently a 700 song limit to the library of Amazon customers.) Is Amazon trying to compete with Apple iTunes?
It may actually be quicker to rip mp3s yourself and to store them on your computer rather than downloading them (depending upon the speed of your computer and its components and your internet speed). But, for those who have access to the internet on some portable device, this may be a convenient way to access the music one "owns" without having to go through the trouble of accessing one's CD collection.
What is Amazon's strategy here? To get more people to purchase mp3s? Or is it rather an incentive for people to buy the hard media, the CD, rather than buying mp3s? Do CDs have a higher markup than mp3 albums? Or is it the case of getting people to buy a whole album rather than just a few mp3s from that album? I don't think this is a wholly altruistic move on the part of Amazon, a bonus for customers.
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