This article is rather funny...
Ads Pit Jeon Ji-hyun Against Lee Hyo-lee
Jeon Ji-hyun(left) and Lee Hyo-lee
TV Spot Pitches Korea's Sexiest Against Each Other
Top Korean stars Jeon Ji-hyun and Lee Hyo-lee are pitted against each other in single combat in the new commercials for the Samsung Anycall mobile phones.
Each, as it happens, seems to have occupied the other’s domain. Jeon was given the bad-girl role, a style expected to take off with the release of “The Devil Wears Prada” based on the fashion-industry roman a clef. Never one to be out of step with the fads, the star who has so far relied on angelic innocence, looks determined to acquire some teeth.
Jeon sheds an image appealing to men’s protective instinct and instead turns heads by using her curves. In a survey coinciding with the release of the movie, which asked what cover models respondents would choose if they were the ice-queen editrix played by Meryl Streep, Jeon Ji-hyun came ahead of Lee Hyo-lee with 39 percent. Among male stars, Rain ranked first.
Lee Hyo-lee, a synonym for sexy confidence, has transformed herself into a gentle, mature woman for the spot. She has become the type of person well described by the new expression “good face, good body, good personality.” Lee is seen as a good Samaritan after it was revealed that she assisted a drunk who had fallen on the street: not just a pretty face, but a good heart too. Who would have thought it?
(englishnews@chosun.com )
Korean High-Schooler to Grace Giant Tokyo Posters
The Korean actress Ara is set to become a star in Japan, with the Sankei Sports daily already running a full feature on her advertising venture in the land of the rising sun. “Korea’s new star Ara will be covering Tokyo in the form of 53 large billboards,” the daily said. According to the paper, starting from Wednesday, 53 of the 4 m by 3 m signboards will be put up in some 30 locations in the downtown area. Making use of teaser advertising, the signboards show her picture and homepage address, evoking curiosity about who she is. Through the end of this year, two more new PR signboards will follow.
The method is similar to the one used for BoA, who has now grown into a megastar in Japan. Like BoA, Ara is attached to SM Entertainment, which successfully paved BoA’s way to Japan with a shrewd image management.
Ara will not make her debut in Japan until next March. She won the role of Kulan, the lover of Genghis Khan, in a co-production between Mongolia and Japan titled “The Blue Wolf - To the Ends of the Earth and Sea.” In the competition, the odds were as steep as 1:40,000. “I’ve been dreaming of my picture hanging in Tokyo like other Korean Wave stars,” Ara told the paper. “I’m really happy my dream came true this early.” She is described as “Korea’s new queen of commercials.” Although only in her first year of high school, she started her career as a model at the age of 13 and appeared in a TV drama last year.
(englishnews@chosun.com )
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