Probably too late to win male viewers back to TV

Even though the genre is best suited to giving male viewers what they want, there is a pressure to make them more "relevant" and in accordance with contemporary "values" - e.g., feminism.

Will The Success Of ‘Hatfields & McCoys’ Spur A Wave Of Western-Themed Series?

Just two weeks ago, TV networks’ infatuation with period Westerns seemed to have waned. Of the slew of such projects put in development by the broadcast networks last season, only one, NBC’s The Frontier, had been picked up to pilot, and it didn’t make the cut to series. At the same time, TNT passed on its own period Western pilot, Tin Star.

Cowboys & Indians:
Take 2: 'Hell On Wheels'
By Joe Leydon

Repost of piece on Longmire.

Spaghetti Western Giveaway: 'The Grand Duel' And 'Keoma'