Thursday, February 05, 2015

The Impact of Mass Media on Assimilation

In areas where minorities were still a small percentage of the local population and whites were the majority, and the children of non-white parents were immersed in a dominantly white mass media culture, were the children more likely to identify with white culture and white people and to seek assimilation?

In contrast, today, with cries for "diversity" and "representation" having been heeded by the mass media corporations, coupled with white flight, is there less of a need for assimilation by children of non-white parents, since they are affirmed as having a separate "American" identity and can hang out with their own kind? Or if there is assimilation, it is to the white cosmopolitan liberal culture depicted in television and movies which is set against traditional white culture? (Look at San Francisco, Los Angeles, Boston, or New York, for example.)

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