Monday, August 21, 2006

Kim Tae-hee Becomes Highest-Paid Cosmetics Model


Kim Tae-hee Becomes Highest-Paid Cosmetics Model

Kim Tae-hee has signed the cosmetics industry's highest-paying long-term contract, reaffirming her status as one of the nation's most bankable beauties. The star’s agency said the contract stipulates she will model the HERA brand of Amorepacific for the next five years -- a rare vote of confidence in a model’s enduring allure. She will be paid highest sum in the industry.

Amorepacific explained it conducted an opinion poll in which Kim's special brand of intelligent beauty and feminine grace won her the most votes. When she was working over at rival firm LG Household & Health Care representing the Ohui brand -- virtually unknown at that time -- she played a key role in bringing about a sharp increase in its brand recognition.

Besides Kim's contract, previously the most lucrative was signed by Lee Young-ae with LG Household & Health Care for "The History of Who.” It spans two years and will bring the actress some W2 billion. As luck would have it, Lee Young-ae started out at Amorepacific before moving to pastures new at LG, while Kim Tae-hee took the opposite course.

Amorepacific has been working to build up a top-of-the-line image for its premium HERA line and plans to unleash a marketing blitz not just in Korea but all across Asia.

(englishnews@chosun.com )



From 31 Jan 2006:
Japanese Marketers Bank on Gorgeous Korean ‘Villain’

7 comments:

Anonymous said...

PB, as much as I love your posts, AAAAAAAAAAARRRRRRRRRGH! How can you post on envy and then pepper your site with thin and beautiful Korean actresses and models with perfect complexions?

papabear said...

Hrm, I don't take these posts so seriously. "Thin and beautiful," maybe, with the help of makeup and the touching up of photos...

As far as I know, there are 0 female readers for this blog, besides you and my sisters. There should be little danger that people will take these posts as an endorsement of vanity or of advertising culture. If certain celebs are physically beautiful, so be it, and after taking some time out to appreciate it, let's move on to more serious matters. For me it's a distraction from living in Boston and all that entatils.

Anonymous said...

Well, I can CERTAINLY understand that. For my future survive-Boston distraction tactic, see www.sankt-georgen.de and click on "Priesterseminar" and then "Seminaristen", ha ha!

Anonymous said...

I can help you meet a "thin and beautiful" Korean woman.

Anonymous said...

Sarge, I don't want to meet a thin and beautiful Korean woman as much as I want to BE a thin and beautiful Korean woman. Or were you talking to PB?

Anonymous said...

Sorry, I was offering the opportunity to PB. PB prefers Korean women. My Korean aunt thought that was strange.

Anonymous said...

I know a beautiful feisty Korean woman--too feisty to get married to the average Korean man, apparently. But her ideal is Will Smith, so I don't think she would do for PB.