The Thinking Housewife: The Meaningless University
It looks outdated, like something from the 70s or the 80s. I think it unwittingly represents the further commodification of higher education (with the need for costly "marketing") and a turning away from older notions of the university. The UC Brand? How stupid. But it is inevitable when a university education is marketed to the masses? No awareness of the higher education bubble.
The UC logo: It's all about the branding
New UC Logo—Keep It or Dump It?
Vimeo
Visual Identity
University of California Graphic Identity Guide and Resources
UC Berkeley Identity
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