While the name itself may be associated with something going back to World War I, "Gold Star" has modern associations that may lead to the name being seen as patronizing or trivializing the death of a loved one serving in the armed forces. (After all, we give gold stars to kindergarten students.)
If a family realizes that their loved ones died in vain, in service of furthering the goals of the American Empire and not in defense of patria, how will they react? Would this be an honor or recognition they would wish to receive? What does Andrew Bacevich really think of the honor?