Tuesday, July 31, 2012

The Staying Power of Bond in Mass Culture?



So the theatrical trailer for Skyfall has been released now, a few days after the Olympics TV spot started airing.

The character of James Bond, played by Daniel Character, was featured in the opening ceremony this past weekend.

When Ian Fleming wrote the first novel, the sunset had already begun to set on the British Empire, though Great Britain remained our ally during the Cold War, and the movies somewhat reflected this. The movies were fantastical in their depiction of "spycraft"; were they an exaggeration of British power and importance as well? The franchise's fans were willing to indulge in that illusion, as Bond epitomized a certain kind of cool, the remorseless killer and ladies' man. The franchise seems to have been reinvigorated by Daniel Craig and the directors who have taken over and injected a more contemporary sensibility regarding action. Are the movies any more silly now for their lack of realism than when Sean Connery was playing Bond? Isn't it just entertainment?

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