By participating in a hashtag campaign.
If the Dalai Lama, or any self-respecting world or spiritual leader or intellectual, did this, you'd lose some respect for him, wouldn't you? Is Pope Francis a global spokesman for Christianity or pastor? Or a trendy follower?
The bishop of Rome needs to hire a new PR person. Maybe it was a bad idea for Benedict XVI to start a twitter account. Or stop asking someone else to do his tweeting for him.
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