DD: How important are science and technology in modern society, as an ideology, or, if you like, a religion? Why do people prefer to believe that the problem will be solved by hanging solar panels on the roof and buying an electric car, although obviously a more simple solution would be to change the lifestyle so that one's dependence on the car is minimal?
DO: I have thought about this long and hard, and came to the conclusion that it all comes down to a very basic question: "How to please a girl?" After all, any modern, progressive, educated and attractive person begins to scoff if you take away her flush toilet and substitute a bucket, or if she has to go shopping leading a donkey, or if, instead of a shower, she is invited to go and stoke a sauna. From time immemorial status in society has been determined by access to luxury goods. As society becomes richer, luxuries turn into necessities. And when society starts to grow poorer again, it turns out that there is no going back. That is, there is a way back, but it is blocked by the innate tendencies of our clever species. My wife and I spent two years living aboard a very attractive and practical yacht slightly less than 10 meters in length at the waterline, and although the wife understands everything very well, even she cannot stop herself from casting a sideways glance when a yacht like Abramovich's walks past us, and from making some comment, like "Oh, now this I understand, this is the real thing!" And there is no point in explaining to her that what we have here on board is a very high level of civilization, while Abramovich is just an ordinary consumer. It is very hard, gentlemen, to change the lifestyle, but not change the woman! If someone succeeds in this, then he is a hero and a genius, and we should all learn from him. In the meantime, we are going to live in an apartment, and put the boat on the hard, and install all sorts of solar panels, water heaters, and other technological junk.
How many women would be willing to embrace a simpler way of life?
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