There's a new Under Amour "I Will" commercial with female athletes. I haven't found it on YT, but here is the one with famous male athletes:


wrt the female athletes commercial -- there's the standard commentary: title ix, feminism, and differences in physical ability. Plus the question of whether a woman with too many muscles is attractive or not. A woman may be more fit and toned through primal training, but is she as attractive as one who has some softness to her?