What's the Appeal of Beach Volleyball?

They just finished showing the first game for the US women - tall, thin women are not that attractive. (The same could be said about women's volleyball, I suppose.) Some players look rather butch, and the older players have spent too much time in the sun and have lost too much fat in the face. Do men really watch this event? If so, I doubt it's for the visual appeal of the players, even if some decry their "uniforms" as being immodest.