J. J. Abrams Says "Star Trek Has to Be Sexy"
He's taken it even further by appealing to the senses and the contemporary American psyche. (Death is treated rather cavalierly in the first movie, and perhaps even with the second - I suppose we may feel some empathy for Spock while he mourns the loss of his mother, but there is very little time for us to reflect on the death of his mother, or of a whole planet.)
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