Sharon Astyk, Why I Hate Earth Day II: The Road to Hell in Baby Steps

Greenwashing Isn't Just for Corporations

The central message of most Earth Day celebrations is that if we all do a little, we'll make the world a better place. But the fact is that that's not true, and as much as we like to hear such a friendly, fuzzy message, we can't make it factual just by wanting it to be true. The blunt reality is that unless we all do an awful lot, very fast, we're facing disaster. We use the word "sustainable" casually, to mean "well, we can probably do a little more of this if we cut back a little now." But we are facing a sustainability crisis in the deepest sense - if we don't make massive changes and quite rapidly, our children's future is in question - and the children of billions of people around the world.

The rhetoric of baby steps and we each have to do our tiny part masks the fact that only a massive collective effort can succeed. It is not accident that climate change and peak oil activists always invoke WWII - because we know it is possible to invest everyone in a vast international project, given sufficient motivation, but as long as even the folks on the side of the planet insist on using warm fuzzy rhetoric and not telling the hard truths, we'll find ourselves bang up against people who say "even you don't think this is a big deal, so why do it at all."

Baby steps haven't gotten us very far - our cloth bags and our CF bulbs haven't done enough. It is time to admit that we can't live the way we are for very much longer, and it is time to change the rhetoric. Now it is possible that Earth Day could, actually, result in that kind of changes - but so far, it hasn't. It has pleasantly helped propagate the idea that because we're not ready to deal with things as the laws of reality require, we don't have to, that we can do only what we are comfortable with.

We do not like to acknowledge that we may not have the time, resources or leisure to do things in comfortable, pleasant ways. We do not like to acknowledge that if everyone on the planet can't live like us, that means we have to change our lives, and soon - we like to think that the rest of the planet doesn't really mind if we take more than our share. Well, they mind. We like to think that we can have what we want and be oblivious - that we can choose not to know what the real state of our planet is. But all these things are lies, and if you believe in the truth, it is better to know the truth and begin to go forward from reality than to live in the world of polite lies. That is just another kind of greenwashing.

I know, right now, you are thinking "geez, she's depressing, she wants me to feel guilty." But no, I don't. I think guilt is an empty emotion, a weak emotion - "Oh, I shouldn't eat this cookie..oops, I'm really bad because I ate the cookie, I really shouldn't eat another one..." I have no truck with guilt, and frankly, no interest in it. I'm interested, instead, in action and what is possible, in the taking of responsibility, the acknowledgement of truth and the making of real change. So no, don't feel guilty. Do things that matter.